Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Blog Archives
You Win Some, You Lose Some
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
How do you write a winning value proposition?
An awesome value proposition identifies your target audience, gets their attention, and generates an emotional response to the product or solution you’re selling. Every company needs a value proposition; in fact, if your company has a broad range of products, then you…
Tagged with: Brant Cooper, Communitech, Dave McClure, David Cowan, Eric Sink, Front Burner, Geoffrey Moore, Patrick Vlaskovits, positioning, Steve Blank, The Pitch, value proposition, Venture Hacks
Posted in Advertising, Marketing
Posted in Advertising, Marketing
Behind the Scenes of a Live Product Demo
This post can be considered at least partially a follow-up to Seven Tips to More Effective Public Speaking… When Brent and I presented at the CableLabs Winter Conference, it was a great experience. We formed part of the Innovation Showcase,…
Tagged with: Brent Stockman, demonstrations, Lee Brooks, lessons, luck, presentation, public speaking, technology, The Pitch
Posted in Marketing
Posted in Marketing
Seven Tips to More Effective Public Speaking
Public speaking is among our (as a species) greatest fears (glossophobia, for you Balderdashers). As it turns out, standing up to yell and generally cause a scene wasn’t a great survival trait back when we weren’t the planet’s apex predator,…
Tagged with: Brent Stockman, expertise, influence, leadership, Lee Brooks, lessons, opportunities, presentation, public speaking, soccer, The Pitch
Posted in Leadership, Marketing
Posted in Leadership, Marketing
Who will join you in the future?
“He is the Silicon Valley archetype: an entrepreneur with a gift not only for seeing the future but convincing others to meet him there.” That’s a quote from Tubes (page 72, for those of you scoring at home). In the…
Tagged with: entrepreneurship, failure, leadership, mistakes, passion, The Pitch
Posted in Leadership, Marketing
Posted in Leadership, Marketing
Building a Championship Team
I take team-building very seriously: in the recreational sports world, poor teams lose and members go home without championships; in the business world, poor teams are weak links that can bring down organizations and cost people their livelihood – there’s…
Tagged with: excellence, futsal, goals, hiring, leadership, metrics, soccer, sports, team-building, teams, The Pitch
Posted in Everything, Leadership, Management, Soccer, Sports
Posted in Everything, Leadership, Management, Soccer, Sports
Me Inc. and The Brand Called You
Not only will your personal brand help you to stand out in a crowded marketplace, but a deep, true understanding of your brand can serve as a guiding light, helping you to choose your path when faced with many options.…
| How Your Brand Can S… on The Third Age of Marketin… | |
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Leadership, Marketing...and Everything 