“After reading this chapter, you will be intrigued by all of these forays with exceptionalism. But you will remain convinced that you, personally, have already properly taken them into consideration. Your present understanding of yourself and of the world around…
Blog Archives
Book Report: The Confidence Game
Tagged with: cognition, cognitive dissonance, Eric Knowles, Garry Kasparov, George Orwell, J Frank Norfleet, Jacques Prévert, James Comey, Jay Linn, Jerry Burger, Maria Konnikova, perceptual blindness, persuasion, psychology, Richard Nisbett, Robert Zajonc, Samuel Johnson, storytelling, sunk cost fallacy, Teton Dam, The Confidence Game, Timothy Wilson, Voltaire, Warren Buffett
Posted in Books, Everything, Math and Science
Posted in Books, Everything, Math and Science
Book Report: Lost Science
Ferguson has really done a tremendous job researching her subjects and bringing them to life, including enough detail to make things very vivid without overwhelming the reader, and putting everything into context by explaining the focal scientist’s contemporaries, political environment,…
Tagged with: Benjamin Thompson, biography, Ferdinand Verbiest, history, Jean-Baptiste Chappe d'Autheroche, Johannes Kepler, Kitty Ferguson, Lise Meitner, Lost Science, Maria Sibylla Merian, Mary the Jewess, Milutin Milanković, research, science, storytelling
Posted in Books, Everything, Math and Science
Posted in Books, Everything, Math and Science
Technical Communications: Stories All the Way Down
“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical…
Tagged with: Carolyn O'Hara, Chip Heath, Communitech, curse of knowledge, Dan Heath, Every Page is Page One, Frank Luntz, HBR, Jean-Luc Godard, John Coleman, John Snow, Mark Baker, Nick Morgan, oxytocin, Paul J. Zak, Randall Munroe, Steven Johnson, storytelling, Technical Communications P2P, the pain with no name, Thing Explainer, xkcd
Posted in Marketing
Posted in Marketing
Increase your Effectiveness: (Work) Better
“Better” is what it’s all about, ultimately: doing your job more effectively, so you can make the biggest possible positive impact.
Tagged with: better, clarity, content, effectiveness, focus, impact, productivity, storytelling
Posted in Careers, Leadership, Marketing
Posted in Careers, Leadership, Marketing
Strategic Marketing: An Introduction to Brand Journalism with Anthony Reinhart
“Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.” – Ira Basen Today’s Strategic Marketing Peer-to-Peer session was presented by Anthony (Tony) Reinhart. He’s Director, Editorial Strategy at Communitech,…
Tagged with: brand journalism, Communitech, content marketing, Dan Deeth, Global Internet Phenomena, Ira Basen, storytelling, Strategic Marketing P2P, thought leadership, Tony Reinhart
Posted in Marketing
Posted in Marketing
Sharing my experience with today’s students
Last week, as part of the Alumni Speaker Series (haha, I know…right?), I returned to the University of Waterloo to speak to a group of (mostly) engineering students about my experience at UW and my career since then. It was…
Tagged with: alumni, ask me anything, Lee Brooks, lessons, my story, Nino, presentations, public speaking, storytelling, University of Waterloo
Posted in Careers, Everything, Leadership, Marketing
Posted in Careers, Everything, Leadership, Marketing
Improve any résumé by asking these five questions
“Career stuff” (e.g., résumés, cover letters, interview skills for both sides of the table, etc.) is both a passion and a pet peeve of mine. I’m consistently appalled at how poorly prepared candidates are for interviews, at how generic most résumés look,…
The “Ten Rules of Effective Language”
Dr. Frank Luntz¹ is a political strategist and pollster who describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He begins his…
Tagged with: communication, Frank Luntz, lessons, presentation, public speaking, storytelling, words that work
Posted in Advertising, Books, Leadership
Posted in Advertising, Books, Leadership
Book Report: How to Lie with Maps
“A good map tells a multitude of little white lies; it suppresses truth to help the user see what needs to be seen. But the value of a map depends on how well its generalized geometry and generalized content reflect a…
Tagged with: cartography, lessons, lies, maps, politics, propaganda, storytelling
Posted in Advertising, Books, Leadership
Posted in Advertising, Books, Leadership
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