“Each zone has its own distinctive dynamics—one for revenue performance in the current year, one for productivity initiatives to foster and fuel that that performance, one for incubating future innovations, and one for taking such innovations to scale. Each zone…
Blog Archives
The Troll-Haunted World
It takes some pretty big news to jump ahead of an acquisition in terms of priority and urgency, so it was obvious that something significant was afoot. I presume by now that you’ve read, Trolled: How Sandvine wound up on the…
Tagged with: Communitech, Craig Daniels, Dave Caputo, Don Bowman, Eric Buresh, Last Week Tonight, Mitch Hedberg, moral marketing, patents, rice, Sandvine, Scott Hamilton, Stephen Spracklin, The Patent Scam, The Sandvine Way
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
Competitive and Market Intelligence: Leadership, Strategy, and Innovation
“The military are excellent planners; the private sector are great at execution. There are strengths and limitations of both paradigms, and we can learn so much by talking to each other.” – Retired Maj. Gen. David Fraser At last night’s Communitech…
Technical Communications: Plain Language for Clear Communications
“One of the things that sets an organization up for failure is to assume that plain language happens after everything else is done; instead, think about it right at the beginning.” – Christa Ptatschek The most recent session of Communitech’s Technical Communications…
Tagged with: AODA, Christa Ptatschek, clarity, communication, Communitech, ESL, Flesch Reading Ease, Flesch-Kincaid Grade Level, George Orwell, International Plain Language Working Group, plain language, Randall Munroe, Technical Communications P2P, Thing Explainer, Up Goer Five, words that work
Posted in Everything
Posted in Everything
Technical Communications: Documentation, UX, and Cohesive Brand Experiences
“You can have a very clean product, a very task-focused product, and people look at it and say ‘yeah, I get that, I know how to use it’, and they look at your docs and it’s a 400 page user…
Tagged with: brand personality, branding, Communitech, documentation, Kate Wilhelm, outside-in, Peter Morville, ROT, Technical Communications P2P, technical underpants, user experience
Posted in Marketing
Posted in Marketing
Technical Communications: Stories All the Way Down
“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical…
Tagged with: Carolyn O'Hara, Chip Heath, Communitech, curse of knowledge, Dan Heath, Every Page is Page One, Frank Luntz, HBR, Jean-Luc Godard, John Coleman, John Snow, Mark Baker, Nick Morgan, oxytocin, Paul J. Zak, Randall Munroe, Steven Johnson, storytelling, Technical Communications P2P, the pain with no name, Thing Explainer, xkcd
Posted in Marketing
Posted in Marketing
Strategic Marketing: Greasing the friction between sales and marketing
“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the…
Tagged with: 4Ps, Bill Scott, Bryan Peters, Cam Davies, Chris Gerrie, collaboration, Communitech, fisticuffs, George Tsintzouras, Jeff McDowell, Miovision, outside-in, product management, Product Management P2P, roadmaps, Saj Jamal, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Strategic Marketing: Demand Generation and Revenue Operations, with Vidyard
“The first stage of the marketing funnel is denial.” – Tyler Lessard Tyler Lessard and Joe Gelata of Vidyard presented to a packed house at this month’s Strategic Marketing P2P. Their topic: Demand Generation and Revenue Operations. Vidyard have justifiably…
Strategic Marketing: An Introduction to Brand Journalism with Anthony Reinhart
“Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.” – Ira Basen Today’s Strategic Marketing Peer-to-Peer session was presented by Anthony (Tony) Reinhart. He’s Director, Editorial Strategy at Communitech,…
Tagged with: brand journalism, Communitech, content marketing, Dan Deeth, Global Internet Phenomena, Ira Basen, storytelling, Strategic Marketing P2P, thought leadership, Tony Reinhart
Posted in Marketing
Posted in Marketing
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Leadership, Marketing...and Everything 