This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts…
Blog Archives
Panelizing: Marketing Metrics and ROI
Tagged with: Cam Davies, Communitech, Dan Deeth, Desire2Learn, fear of failure, Global Internet Phenomena, Heather Hennessy, lead generation, Lee Brooks, metrics, Miovision, mistakes, objectives, panels, ROI, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
How I made an impact
I turned and asked, “What do you think I can work on that will truly make an impact?” In the summer of 2008, I was sharing a cab in Las Vegas with one of our Sales VPs, as we both…
Tagged with: Dan Deeth, gap analysis, Global Internet Phenomena, impact, Internet, Lee Brooks, Netflix, Sandvine
Posted in Careers, Leadership, Marketing
Posted in Careers, Leadership, Marketing
My Story, Part 2: Challenge Accepted
The journey was long and tough, but that made me stronger. Not once in my professional career have I faced anything that has even remotely stressed me out the way that UW did. [This is the third of a series…
Tagged with: academics, Canadian Space Agency, challenges, Computer Engineering, Duong Tran, ECE 100, fear of failure, Lee Brooks, mechatronics, my story, presentations, University of Waterloo, UW
Posted in Careers, Everything
Posted in Careers, Everything
Panelizing: Challenges with Bringing Products to Market
On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea…
Tagged with: April Philpotts, Bill Scott, Communitech, Cristina Burca, George Tsintzouras, Kevin Thomson, Kristen Gillett, Lee Brooks, market-driven, panels, Paul Young, Peter Rothe, Pragmatic Marketing, public speaking, Walter Winkler, win/loss analysis
Posted in Careers, Leadership, Management, Marketing
Posted in Careers, Leadership, Management, Marketing
Social Networking for Professionals (for Academics)
A little over a month ago I received an email from my friend Stacey: “We are looking for a speaker for our biomechanics graduate seminar to speak on social networking in a professional setting and/or internet presence for researchers in…
Tagged with: biomechanics, Dan Deeth, Facebook, Google Plus, Johnny Lee, Lee Brooks, LinkedIn, Meetup, presentations, public speaking, social media, social networking, Stacey Acker, Twitter, University of Waterloo
Posted in Careers, Everything, Marketing
Posted in Careers, Everything, Marketing
Panelizing at the Canadian ISP Summit
On Tuesday, I participated in a panel at the Canadian ISP Summit in downtown Toronto. The summit is run by the Canadian Network Operators Consortium (CNOC), and brings together Internet service providers large and small from across the country to…
Tagged with: Canadian ISP Summit, CNOC, conferences, Global Internet Phenomena, Internet, Lee Brooks, panels, public speaking, regulations, telecom, Toronto
Posted in Marketing
Posted in Marketing
An Evening with the President
On Tuesday night, I went to The President’s Reception at UW, an event that is held as a thank you to the university’s donors. Normally, this isn’t my type of event – I don’t like networking or dressing up on…
Tagged with: alumni, David Johnston, Feridun Hamdullahpur, Lee Brooks, Nino Zahirovic, OLEDs, philanthropy, President's Reception, UW
Posted in Everything
Posted in Everything
Two very different champions
Within the past few weeks, both the soccer teams on which I play won their respective league championships. These achievements, while trivial in the grand scheme of life, nevertheless fill me with pride and some satisfaction. It wasn’t so much that…
Tagged with: Exports, Fusion, Grand River Soccer, KDSL, Lee Brooks, Mind Gym, resilience, satisfaction, Tri-City Men's Soccer League
Posted in Everything, Soccer, Sports
Posted in Everything, Soccer, Sports
My Story, Part 1: The Accidental Engineer
It turns out that if you make your university choices for reasons other than passionate interest and enrol in what can accurately be described as a hellishly difficult program while completely lacking any study skills or positive work habits whatsoever,…
Tagged with: adversity, Dana Porter Library, education, engineering, ENSS, failure, Lee Brooks, MacLean's, my story, presentations, public speaking, The Big Apple, University of Waterloo, UW
Posted in Everything
Posted in Everything
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Leadership, Marketing...and Everything 