“So how do you get on the radar of someone who may not even be in the market for the value you offer? The only strategy you can actually control at this point is to ‘listen louder’ to identify when…
Blog Archives
Book Report: Co-Create
Tagged with: agility, Co-Create, customers, David Nour, Messaging Guide, metrics, partners, passion, Peter Drucker, relationships, transformation
Posted in Books, Leadership, Marketing
Posted in Books, Leadership, Marketing
Book Report: The Lean Startup
“All these activities in a well-run traditional organization offer incremental benefit for incremental effort. As long as we are executing the plan well, hard work yields results. However, these tools for product improvement do not work the same way for…
Tagged with: Build-Measure-Learn, cohort analysis, continuous deployment, customer archetype, entrepreneurship, Eric Ries, HBR, innovation, kanban, leap-of-faith, metrics, minimum viable product, perseverance, pivot, split tests, Steve Blank, The Goal, The Lean Startup, tuning the engine, validated learning, Where Good Ideas Come From
Posted in Books, Everything, Management
Posted in Books, Everything, Management
Book Report: The HEAD Game
“The key message of this book is about how to manage tough decisions and piles of data by applying a few consistent guiding principles. The short version is simple: there is a better way to sort through life’s questions than…
Tagged with: adversarial cooperation, analysis, analytics, charity proposition, CIA, critical thinking, Daryl Morey, decision advantage, decision-making, Deep Thinking, expertise, John Wooden, metrics, Philip Mudd, Superforecasting, The Black Swan, The HEAD Game, The Undoing Project
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
Panelizing: Marketing Metrics and ROI
This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts…
Tagged with: Cam Davies, Communitech, Dan Deeth, Desire2Learn, fear of failure, Global Internet Phenomena, Heather Hennessy, lead generation, Lee Brooks, metrics, Miovision, mistakes, objectives, panels, ROI, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Book Report: Obliquity
“In general, oblique approaches recognize that complex objectives tend to be imprecisely defined and contain many elements that are not necessarily or obviously compatible with each other, and that we learn about the nature of the objectives and the means…
Tagged with: Andrew Carnegie, Benjamin Franklin, David Beckham, eudaimonia, F. Scott Fitzgerald, Franklin D. Roosevelt, Franklin's Gambit, Goodhart's Law, hindsight bias, Homo economicus, John Kay, metrics, objectives, Obliquity, Robert McNamara, shareholder value, strategy, Winston Churchill
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
When metrics are mistakes: common pitfalls and how to avoid them
Last week I found myself in two meetings in which metrics were a focal point. In both meetings, the metrics in question were mechanisms to measure the outcome of specific initiatives, and in both cases metrics had to be used…
Tagged with: metrics, objectives, order of operations, tactics, trust your gut
Posted in Leadership, Management
Posted in Leadership, Management
How to smell and challenge a statistical rat
“People can come up with statistics to prove anything…Forfty percent of people know that.” – Homer Simpson, on Smartline We are surrounded by statistics. Read a few news stories or watch a couple of ads, and there’s a 38% chance…
Tagged with: Homer Simpson, lessons, metrics, statistics, tactics
Posted in Advertising, Books, Marketing, Math and Science
Posted in Advertising, Books, Marketing, Math and Science
Building a Championship Team
I take team-building very seriously: in the recreational sports world, poor teams lose and members go home without championships; in the business world, poor teams are weak links that can bring down organizations and cost people their livelihood – there’s…
Tagged with: excellence, futsal, goals, hiring, leadership, metrics, soccer, sports, team-building, teams, The Pitch
Posted in Everything, Leadership, Management, Soccer, Sports
Posted in Everything, Leadership, Management, Soccer, Sports
Big Data! Metrics! Analytics!…a cautionary tale from the world of baseball
“In the information age, things that are precisely measured are rewarded disproportionally relative to impact.” – Theo Epstein, President of the Chicago Cubs I work in telecommunications, and one of the major developments of recent years is “big data” (if…
Tagged with: analytics, baseball, big data, goals, metrics, Scorecasting
Posted in Everything, Leadership, Management, Sports
Posted in Everything, Leadership, Management, Sports
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