“What if there is some hidden force that is working against your best efforts? What if this force is operating inside your own company, with the full support of your executive team, your board of directors, your investors, and indeed…
Blog Archives
Book Report: Escape Velocity
Tagged with: asymmetry, Category Maturity Life Cycle, Clayton Christensen, complex systems, Escape Velocity, Geoffrey Moore, Google, HBR, inertia, innovation, portfolio management, provocation-based selling, roadmap, target market initiatives, technology, Technology Adoption Life Cycle, The Innovator's Dilemma, Three Horizons Model, vision, volume architecture, Why Should I Choose You?
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
What’s in a name? A curiously long post about naming things.
I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a…
Tagged with: decision-making, differentiation, hierarchies, IANAL, models, naming, product management, product marketing, QualityGuard, SandScript, Sandvine, technology
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
A Naming Success Story for the Ages
When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you…
Tagged with: chili, competition, Don Bowman, JavaScript, Matt Trushinski, naming, PCRF, product marketing, SandScript, Sandvine, Sanskrit, technology
Posted in Careers, Marketing
Posted in Careers, Marketing
You Win Some, You Lose Some
Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
The Story Behind (Another) Video
A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
Tagged with: differentiation, Josh Cronk, Matt Trushinski, Miovision, online charging, presentations, public speaking, Rob Carey, Sandvine, Talking Telecom, technology, thought leadership, video content, video marketing, whitepapers
Posted in Marketing
Posted in Marketing
A Morning with Deloitte: TMT Predictions 2018
On the recommendation of my former colleague Dan Deeth, I spent this morning down at the Tannery listening to Deloitte’s Duncan Stewart (@dunstewart) prognosticate on Technology, Media, and Telecommunications. Dan was unable to attend, as he was in Barcelona this…
Tagged with: 5G, AlphaGo, artificial intelligence, ASIC, augmented reality, automation, Dan Deeth, data reduction, DeepMind, Deloitte, Duncan Stewart, electric vehicles, Elon Musk, FPGA, Gartner, Global Internet Phenomena, Google, Hype Cycle, hyperloop, machine learning, media, Mobile World Congress, model interpretability, Pokemon Go, prediction, prognostication, self-driving cars, smart cities, smartphones, technology, technophobia, telecom, WaveNet, Weapons of Math Destruction
Posted in Everything, Math and Science
Posted in Everything, Math and Science
Book Report: Deep Thinking
“Our attitude matters, and not because we can stop the march of technological prowess even if we wanted to, but because our perspective on disruption affects how well prepared for it we will be. There is plenty of room between…
Tagged with: AlphaGo, Amos Tversky, artificial intelligence, automation, Bill Gates, Bounce, chess, competition, Dan Ariely, Daniel Kahneman, Data and Goliath, Deep Thinking, Der Speigel, disruption, expertise, Garry Kasparov, innovation, Larry Smith, Larry Tesler, machine learning, Mikhail Botvinnik, Moravec's Paradox, performance, philosophy, pragmatism, privacy, problem solving, Success and Luck, technology, The Pentagon's Brain, Vasily Smyslov, Weapons of Math Destruction, Zlatan Ibrahimovic
Posted in Books, Everything, Math and Science
Posted in Books, Everything, Math and Science
Book Report: The Pentagon’s Brain
“Bob Taylor went to DARPA director Charles Herzfeld to request enough money to fund a networked connection linking four different university computers, or nodes. Herzfeld told Taylor he thought it sounded like a good idea but he was concerned about reliability.…
Tagged with: Annie Jacobsen, Castle Bravo, DARPA, Internet, killer robots, NASA, Obliquity, Skynet, technology, The Pentagon's Brain, warfare
Posted in Books, Math and Science
Posted in Books, Math and Science
Thomas Edison’s guide to high-tech product demos
“Despite this bravado, the fact remained that the finest specimen of electric light in the Edison lab couldn’t last five minutes.” Love him or hate him, we can learn a great deal from Thomas Edison. Sure, he showed up forty…
Tagged with: demonstrations, hacks, How We Got to Now, marketing, Steven Johnson, technology, Thomas Edison
Posted in Books, Marketing, Math and Science
Posted in Books, Marketing, Math and Science
Book Report: How We Got to Now
“This is a history worth telling, in part, because it allows us to see a world we generally take for granted with fresh eyes. Our lives are surrounded and supported by a whole class of objects that are enchanted with…
Tagged with: Ada Lovelace, adjacent possible, Charles Babbage, Clarence Birdseye, clean, cold, Elon Musk, Frederic Tudor, Galileo, glass, How We Got to Now, innovation, Leonardo Da Vinci, light, Niels Bohr, perspective, research, science, sound, Sputnik, Steven Johnson, Stuart Kauffman, technology, Thomas Edison, time
Posted in Books, Math and Science
Posted in Books, Math and Science
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