“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the…
Blog Archives
Strategic Marketing: Greasing the friction between sales and marketing
Tagged with: 4Ps, Bill Scott, Bryan Peters, Cam Davies, Chris Gerrie, collaboration, Communitech, fisticuffs, George Tsintzouras, Jeff McDowell, Miovision, outside-in, product management, Product Management P2P, roadmaps, Saj Jamal, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Strategic Marketing: Demand Generation and Revenue Operations, with Vidyard
“The first stage of the marketing funnel is denial.” – Tyler Lessard Tyler Lessard and Joe Gelata of Vidyard presented to a packed house at this month’s Strategic Marketing P2P. Their topic: Demand Generation and Revenue Operations. Vidyard have justifiably…
Strategic Marketing: An Introduction to Brand Journalism with Anthony Reinhart
“Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.” – Ira Basen Today’s Strategic Marketing Peer-to-Peer session was presented by Anthony (Tony) Reinhart. He’s Director, Editorial Strategy at Communitech,…
Tagged with: brand journalism, Communitech, content marketing, Dan Deeth, Global Internet Phenomena, Ira Basen, storytelling, Strategic Marketing P2P, thought leadership, Tony Reinhart
Posted in Marketing
Posted in Marketing
Strategic Marketing: Lessons from the start-up world, with Thalmic Labs
One of the main challenges facing Alex and the folks at Thalmic is how to answer the question, “So, what do you do with a Myo?” The last Strategic Marketing P2P of the season focused on marketing lessons from the…
Tagged with: Alex Kinsella, Aterlo Networks, Communitech, consumer marketing, email marketing, retail marketing, Strategic Marketing P2P, Thalmic Labs
Posted in Marketing
Posted in Marketing
Strategic Marketing: Lessons from the start-up world, with Aterlo Networks
“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the…
Tagged with: Aterlo Networks, campaigns, Communitech, Dan Siemon, digital marketing, email marketing, entrepreneurship, funnel analysis, HubSpot, Mixpanel, NightShift, start-ups, Strategic Marketing P2P, Thalmic Labs
Posted in Marketing
Posted in Marketing
Strategic Marketing: Strategies for Effective Digital Marketing
If you’re a marketer, and you’re not keeping up with digital marketing, then you won’t be a marketer for much longer. Digital marketing is big. Really big. And getting bigger. Really bigger. In that sense it’s like the universe, but…
Tagged with: Communitech, digital marketing, Lisa Soares, Matt Duench, Sandvine, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Panelizing: Marketing Metrics and ROI
This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts…
Tagged with: Cam Davies, Communitech, Dan Deeth, Desire2Learn, fear of failure, Global Internet Phenomena, Heather Hennessy, lead generation, Lee Brooks, metrics, Miovision, mistakes, objectives, panels, ROI, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Strategic Marketing: B2B Marketing Campaigns – Back to Basics
Michael said that probably the biggest problem faced by B2B marketers is truly understanding “Who am I targeting?” At a recent Strategic Marketing P2P, we were joined by Michael Stephens, who runs marketing at TeraGo Networks. Michael was there to talk…
Tagged with: 4Ps, Adwords, Atria Networks, B2B, Communitech, Michael Porter, Michael Stephens, Porter's Five Forces, SEM, SEO, Strategic Marketing P2P, strategy, TeraGo Networks, Youtility
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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