Last week, as part of the Alumni Speaker Series (haha, I know…right?), I returned to the University of Waterloo to speak to a group of (mostly) engineering students about my experience at UW and my career since then. It was…
Blog Archives
Sharing my experience with today’s students
Tagged with: alumni, ask me anything, Lee Brooks, lessons, my story, Nino, presentations, public speaking, storytelling, University of Waterloo
Posted in Careers, Everything, Leadership, Marketing
Posted in Careers, Everything, Leadership, Marketing
The “Ten Rules of Effective Language”
Dr. Frank Luntz¹ is a political strategist and pollster who describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He begins his…
Tagged with: communication, Frank Luntz, lessons, presentation, public speaking, storytelling, words that work
Posted in Advertising, Books, Leadership
Posted in Advertising, Books, Leadership
How Toronto FC restored hope, with a little bit of hype
For years now, Toronto FC of Major League Soccer has been a laughingstock, plagued by enormous roster turnover and a management carousel. Fans had given up hope. But things are starting to change. We are daring to hope again, and…
Tagged with: hope, hype, lessons, Major League Soccer, taglines, Toronto FC, Toronto Raptors
Posted in Advertising, Marketing, Soccer, Sports
Posted in Advertising, Marketing, Soccer, Sports
Book Report: How to Lie with Statistics
“The fact is that, despite its mathematical base, statistics is as much an art as it is a science. A great many manipulations and even distortions are possible within the bounds of propriety. Often the statistician must choose among methods,…
Tagged with: Dilbert, lessons, lies, politics, propaganda, statistics, Vi Hart, xkcd
Posted in Advertising, Books, Math and Science
Posted in Advertising, Books, Math and Science
How to smell and challenge a statistical rat
“People can come up with statistics to prove anything…Forfty percent of people know that.” – Homer Simpson, on Smartline We are surrounded by statistics. Read a few news stories or watch a couple of ads, and there’s a 38% chance…
Tagged with: Homer Simpson, lessons, metrics, statistics, tactics
Posted in Advertising, Books, Marketing, Math and Science
Posted in Advertising, Books, Marketing, Math and Science
Book Report: How to Lie with Maps
“A good map tells a multitude of little white lies; it suppresses truth to help the user see what needs to be seen. But the value of a map depends on how well its generalized geometry and generalized content reflect a…
Tagged with: cartography, lessons, lies, maps, politics, propaganda, storytelling
Posted in Advertising, Books, Leadership
Posted in Advertising, Books, Leadership
Book Report: Positioning
“The first step in any positioning program is to look inside the mind of the prospect…Most positioning programs are nothing more or less than a search for the obvious. Yet the obvious is easy to miss if you zero in…
Tagged with: lessons, perception, positioning, prospect, strategy, tactics
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
Book Report: Lessons from the Top
“All successful leadership stories involve three parts. First, the leader has to explain ‘Who am I?’, as a person. Then he or she outlines ‘Who are we?’ as a group to followers or potential followers. Finally the leader tells us…
Tagged with: followership, leaders, leadership, lessons, objective, presentation, public relations, purposeful practice, storytelling, strategy, tactics
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
Changing yourself, as a leader
“Leadership means change. If everything is fine just the way it is, you don’t need change and you don’t need leaders to help you do it. But…many individual leaders find it hard to change themselves, or even to recognize that…
The Deadly Sins of Leadership
“When it comes to describing their dark sides, 58 out of 60 leaders felt bound by the same rule – any weakness is perfectly admissible, so long as it is really a strength.” – Lucy Kellaway There is no shortage…
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Leadership, Marketing...and Everything 