In case you’re not familiar with The Three Horizons Model of portfolio management, and how it maps to the Growth/Materiality Matrix, here’s a crash course: Horizon 1 refers to current businesses that generate today’s cash flow; investments made here are expected to…
Blog Archives
Doomed from Inception: The Horizon 2 Gap in the Real World
Tagged with: aquisitions, data, Escape Velocity, evidence, Geoffrey Moore, Horizon 2, OutReach, product launches, sales, Sandvine
Posted in Management, Marketing
Posted in Management, Marketing
Provocation-Based Marketing in Action
“Rather than resign themselves to hearing the standard ‘Sorry, we have no budget for that,’ some vendors—even some very young start-ups—have found a way to reach their customers’ resource owners and motivate them to allocate the necessary funds. Using what…
Tagged with: Cassio Sampaio, Escape Velocity, Geoffrey Moore, HBR, Philip Lay, provocation-based marketing, provocation-based selling, Sandvine, Todd Hewlin, trends
Posted in Marketing
Posted in Marketing
What’s in a name? A curiously long post about naming things.
I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a…
Tagged with: decision-making, differentiation, hierarchies, IANAL, models, naming, product management, product marketing, QualityGuard, SandScript, Sandvine, technology
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
A Naming Success Story for the Ages
When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you…
Tagged with: chili, competition, Don Bowman, JavaScript, Matt Trushinski, naming, PCRF, product marketing, SandScript, Sandvine, Sanskrit, technology
Posted in Careers, Marketing
Posted in Careers, Marketing
The Story Behind (Another) Video
A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
Tagged with: differentiation, Josh Cronk, Matt Trushinski, Miovision, online charging, presentations, public speaking, Rob Carey, Sandvine, Talking Telecom, technology, thought leadership, video content, video marketing, whitepapers
Posted in Marketing
Posted in Marketing
Book Report: The Hard Thing About Hard Things
“Nobody cares. And they are right not to care. A great reason for failing won’t preserve one dollar for your investors, won’t save one employee’s job, or get you one new customer. It especially won’t make you feel one bit…
Tagged with: Andy Grove, Ben Horowitz, Business 2.0, CEOs, Good to Great, Google Glass, High Output Management, innovation, Jack Welch, lay-offs, Lessons from the Top, management debt, Marc Andreessen, Mark Organ, Michael Ovitz, Opsware, personnel management, Print the Legend, Sandvine, The Hard Thing About Hard Things, vision, Why Should I Choose You?
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
The Troll-Haunted World
It takes some pretty big news to jump ahead of an acquisition in terms of priority and urgency, so it was obvious that something significant was afoot. I presume by now that you’ve read, Trolled: How Sandvine wound up on the…
Tagged with: Communitech, Craig Daniels, Dave Caputo, Don Bowman, Eric Buresh, Last Week Tonight, Mitch Hedberg, moral marketing, patents, rice, Sandvine, Scott Hamilton, Stephen Spracklin, The Patent Scam, The Sandvine Way
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
One Month In
On December 15th, 2017, I finished a long chapter; that day marked the end of a thirteen-year spell at Sandvine. In my time with the company, we’d gone from scrappy little startup with next to no revenue to the global…
Tagged with: Prisoners of Geography, Sandvine, Soonish, The 4-Hour Workweek, The Lean Startup, The Prince
Posted in Careers, Everything
Posted in Careers, Everything
Exit, Stage Right
“When you come to a fork in the road, take it.” – Yogi Berra On December 21st, 2004, I joined Sandvine, a Canadian tech company headquartered in Waterloo, Ontario. Today, almost thirteen years – and many, many, many good times…
The Story Behind a Video
A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.
Tagged with: Andrew Brunsden, digital marketing, emotion, Idea Quarter, Josh Cronk, Memory Tree, Sandvine, video content
Posted in Marketing
Posted in Marketing
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